We crafted a brand identity and website design that fuses contemporary minimalism with Japanese cultural depth. At the heart of the visual system is a unique logomark: a fusion of a kanzashi (a traditional Japanese hair ornament) and a stylized Japanese dragon, formed through the elegant union of two mirrored letter S’s. This symbol becomes the soul of the brand — at once powerful and refined, mystical and modern. The aesthetic direction is built around contrasts — soft and strong, sculptural and fluid. The color palette combines rich maroon and pale blush with grounding greys and blacks, evoking the luxury of lacquerware, silk, and aged
We crafted a brand identity and website design that fuses contemporary minimalism with Japanese cultural depth. At the heart of the visual system is a unique logomark: a fusion of a kanzashi (a traditional Japanese hair ornament) and a stylized Japanese dragon, formed through the elegant union of two mirrored letter S’s. This symbol becomes the soul of the brand — at once powerful and refined, mystical and modern. The aesthetic direction is built around contrasts — soft and strong, sculptural and fluid. The color palette combines rich maroon and pale blush with grounding greys and blacks, evoking the luxury of lacquerware, silk, and aged stone. Photography is elevated and editorial, using dramatic light and shadow to emphasize form, texture, and elegance.
We crafted a brand identity and website design that fuses contemporary minimalism with Japanese cultural depth. At the heart of the visual system is a unique logomark: a fusion of a kanzashi (a traditional Japanese hair ornament) and a stylized Japanese dragon, formed through the elegant union of two mirrored letter S’s. This symbol becomes the soul of the brand — at once powerful and refined, mystical and modern. The aesthetic direction is built around contrasts — soft and strong, sculptural and fluid. The color palette combines rich maroon and pale blush with grounding greys and blacks, evoking the luxury of lacquerware, silk, and aged stone. Photography is elevated and
stone. Photography is elevated and editorial, using dramatic light and shadow to emphasize form, texture, and elegance.
The result is a visual identity that feels like a modern artifact — rooted in Japanese symbolism, yet designed for a global audience of style-conscious women. The logo became instantly recognizable, its delicate balance of tradition and minimalism resonating with the brand's premium clientele. The packaging, with its matte textures and precise typography, turned unboxing into a ceremonial act. This brand doesn’t follow trends — it sets its own mythology.
The result is a visual identity that feels like a modern artifact — rooted in Japanese symbolism, yet designed for a global audience of style-conscious women. The logo became instantly recognizable, its delicate balance of tradition and minimalism resonating with the brand's premium clientele. The packaging, with its matte textures and precise typography, turned unboxing into a ceremonial act. This brand doesn’t follow trends — it sets its own mythology.
editorial, using dramatic light and shadow to emphasize form, texture, and elegance.
The result is a visual identity that feels like a modern artifact — rooted in Japanese symbolism, yet designed for a global audience of style-conscious women. The logo became instantly recognizable, its delicate balance of tradition and minimalism resonating with the brand's premium clientele. The packaging, with its matte textures and precise typography, turned unboxing into a ceremonial act. This brand doesn’t follow trends — it sets its own mythology.
